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Practice Focus

Pavel Gorokhov specializes in trademark registration and enforcement, representing clients before the administrative authorities in trademark disputes and liaising with CIS patent and trademark offices. Pavel is registered with the Russian Patent and Trademark Office as a trademark attorney.

Representative Legal Matters
  • Acted for a major Korean food producer Paldo Co., Ltd in the matter involving seeking well-known status for its flagship ДОШИРАК (DOSHIRAK in Cyrillic) trademark used for instant noodles. It is the first case when a trademark has been recognized well-known in Russia in the absence of consumer awareness of the identity of the applicant.
  • Provided Mary Kay with trademark portfolio management services, including advice on protection strategies, preliminary clearance, and trademark prosecution and enforcement in Russia and several neighbouring jurisdictions.
  • Provided the Starbucks Corporation with trademark portfolio management services, including advice on protection strategies, preliminary clearance, trademark prosecution and enforcement.
  • Successfully advised Christian Louboutin on obtaining registration for the famous and controversial «Red Sole» trademark.
  • Advised Mast-Jägermeister SE on trademark protection and opposition strategies of the client’s famous Stag Head device in Russia.
  • Assisted Mechel PJSC with the project involving extending the protection of its House Marks to multiple jurisdictions, by developing effective algorithm of filings both by national procedures and Madrid Protocol.
  • Assisted Porsche with recognition of «PORSCHE» as a Well-Known Trademark in Russia.
  • Acted for Intel Corporation successfully contested a decision of Rospatent in two court instances that maintained protection of the COMINTEL service mark registered in the name of a local namesake company for telecom services.
  • Successfully represented a major luxury wristwatches manufacturer before the Chamber for Patent Disputes in an invalidation action of the client’s trademark registered by an offshore company with respect to apparel.
  • Successfully assisted an American pharmaceutical company with registering its trademark by developing a «stall for time» strategy and keeping its application pending for a few years, until the cited trademark obstacle was out of the non-use grace period.
Professional membership
  • member of Russia Patent Attorneys Association
  • member of the International Trademark Association (INTA)
  • Registered trademark attorney authorized to practice before the Russian Patent and Trademark Office, since 1998
  • Russian Institute of Intellectual Property (RGIIS), Bachelor of Law, 2005
  • Moscow State Institute of International Relations (MGIMO), 1995